Having participated last September in France Workshops in Sydney, Melbourne and Auckland, the NCVB Partners Now the media campaign Trump France in Australia and New Zealand. The objective of this campaign is to present our country as a destination for trendy and creative. In collaboration with the CRT Riviera Tourist Office of Antibes Juan-Les-Pins, the NCVB has been involved in this project in January with the hosting of Anthony Dennis , one of the top ten journalists Tourism Australia and working as a freelancer. Soon, 2000 30 second video spots with views of the Riviera, will be released in cinemas in Australia for 1 month. Pages of advertorial in the consumer magazine "Vive la France" in May (circulation 30 000 copies) and in the professional magazine "French Impressions" released in June (5000 edition at best) , and a device on the Internet (consumer and professional newsletters, micro-site with 3D effect ...) will complete visibility of our city and region with this Francophile audience. France is indeed the fifth destination for Australians ( after Great Britain, the USA, New Zealand and Italy ), and 4th in New Zealand.
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